Content chaos: how unassigned creators impact your event

Having more people capturing content at weddings isn’t always a bad thing—but recently, we’ve noticed a shift that’s starting to affect the heart of what we do.

More and more vendors are beginning to document the couple—not necessarily for the couple’s memories, but to promote their own social media pages. While we fully understand the value of strong digital presence (and even appreciate it when it’s done with care), it becomes a concern when this starts to interfere with the work of the couple’s dedicated photo, video, and content team.

We want to be clear: vendors having content creators specifically for their own services is absolutely fine. In fact, when done respectfully, it can add great value and showcase the amazing work happening across the board. The issue arises when those content creators begin stepping into spaces and moments that are meant to be captured by the main team—entrances, performances, key moments with family—often unintentionally getting in the way of shots that can’t be redone.

We’ve had several instances this year where content creators from various vendor teams have obstructed important moments, and after enough of these situations, we felt it was worth gently addressing.

The wedding day should first and foremost be about the couple—their love, their families, their story. When too many people are focused on capturing content for their own channels, it risks turning meaningful moments into staged, crowded scenes.

Let’s all continue to uplift each other and do our best to work as a team, with the couple at the center of it all. That’s what this industry is really about.